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Stock Photography | Selling Stock Photographs |
Stock photography is photography or other imagery of common landmarks, concepts, and events that can be used and reused for commercial design purposes. |
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Photo by
Ingvar Grimsmo. |
Stock Photography is big business.Book publishers, specialty publishers, magazines, advertising agencies, film makers, web designers, graphic artists, interior decor firms, corporate creative groups, and other entities utilize stock photography to fulfill the needs of their creative assignments. By using stock photography instead of hiring a photographer to perform on location shooting, customers can save valuable time and stay on budget. With a wealth of images, stock photography databases that may be searched online save photo researchers valuable time when they are looking for just the right image. With today's digital delivery methods, images may be purchased online and delivered via FTP, email, or even downloaded right away. Many advanced amateurs enjoy an extra income from their hobby. |
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Images are filed at a stock photography
agency that negotiates licensing fees on the photographer's behalf
in exchange for a percentage, or in some cases owns the images outright.
This is increasingly done online, especially with the newer micro-stock
models. Pricing is determined by size of audience or readership, how long the image is to be used, country or region where the images will be used and whether royalties are due to the image creator or owner. Often, an image can be licensed for less than $200, or in the case of the micropayment websites as little as $1. The client may, however, request "exclusive" rights, preventing other customers from using the same image for a specified length of time or in the same industry. Such sales can command many thousands of dollars, both because they tend to be high-exposure and because the agency is gambling that the image would not have made more money had it remained in circulation. With rights managed stock photography an individual licensing agreement is negotiated for each use. Royalty free stock photography offers a photo buyer the ability to use an image in an unlimited number of ways for a single license fee. However with royalty free licensing there is no option for getting exclusive usage rights. Some stock photography sites offer low-resolution photography free for the purpose of preparing advertising comps to demonstrate a design. If the advertiser decides to use the image, the rights to use the high-resolution image then can be negotiated. Professional stock photographers place their images with one or more stock agencies on a contractual basis, with a defined commission basis and for a specified contract term. Some photographers fund their own photo shoots, or develop imagery in cooperation with an agency, while others submit photographs originally produced as part of editorial (magazine) or commercial assignments. International professional stock photography organizations include the Stock Artists Alliance and the International Stock Imagery Association. |
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Stock Photography | Selling Stock Photographs